Learn how to apply and get approved for Facebook Content Monetization in 2025. Follow our step-by-step guide to check eligibility, requirements, and boost earnings.
Facebook continues to be one of the most powerful platforms for creators to generate income by sharing content with a vast global audience. In 2025, Facebook has streamlined its monetization options into a single program known as Facebook Content Monetization. This unified system replaces older programs and makes it easier to earn from various content types such as videos, Reels, photos, and text posts.
In this detailed guide, we walk you through the entire process of applying for Facebook Content Monetization, checking your eligibility, understanding the requirements and policies, and optimizing your content to maximize your earnings and approval chances.
Understanding Facebook Content Monetization: The New Monetization Landscape
Facebook Content Monetization merges the previous monetization programs — including In-stream Ads, Ads on Reels, and the Performance Bonus — into a single, consolidated program. This change simplifies how creators earn by allowing monetization across multiple formats under one roof. Whether you create long-form videos, short Reels, photo posts, or even text updates, you now have the opportunity to monetize all these types of content through a performance-based payout system.
Earnings continue to be determined by the engagement and reach your public content receives. This means views, plays, comments, and shares all contribute to your revenue potential. Facebook also provides a unified insights dashboard to help creators track their earnings and optimize their content strategy more effectively.
For a deeper understanding of how Facebook measures and pays creators, you may want to check out Why Your Facebook Views Don’t Equal Dollars: The Four Metrics That Actually Matter for Monetization.
Expressing Interest: How to Join the Facebook Content Monetization Beta
Currently, Facebook’s Content Monetization program is in a beta phase, accessible primarily through invitations sent by Facebook. If you have not yet received an invite, you can express your interest by filling out the official interest form available on the Facebook Creator platform.
Filling out this form is especially beneficial if you already have an audience on Facebook or other platforms and are actively creating original content. Invitations are sent through official Meta channels such as the Professional Dashboard or Meta Business Suite, so watch for those notifications to ensure you don’t miss your chance.
Checking Eligibility: How to Determine if Your Facebook Page Qualifies
Before applying, you should verify if your Facebook page meets the current eligibility criteria. Facebook offers tools within the Meta Business Suite and Professional Dashboard to check your page’s monetization status.
The primary eligibility requirements include adherence to Facebook’s Partner Monetization Policies and Content Monetization Policies, a consistent posting history, and minimum follower and engagement thresholds that vary depending on your region and content type.
It is important to maintain a public page with regular, original posts and to comply with community standards to keep your eligibility intact.
Facebook Content Monetization Requirements in 2025: What You Need to Know
To participate in the monetization program, creators must ensure their content and accounts meet several criteria. Content should be publicly visible and primarily original, meaning it must be created or filmed by the creator themselves, showcasing their unique voice and perspective. Facebook rewards originality with higher distribution and engagement.
Engagement metrics such as reactions, comments, shares, and watch time play a crucial role in qualifying for monetization and determining payouts. Furthermore, content should be free from violations of Facebook’s community and monetization policies.
Content creators should focus to diversify the types of posts they share, including Reels, photos, stories, videos, and text updates, as the new program supports monetization across all these formats.
Navigating Common Policy Challenges and How to Avoid Monetization Rejections
Creators often face rejection or demonetization due to violations of Facebook’s policies. Common issues include reposting unoriginal content without adding unique value, sharing misleading or harmful content, and engaging in spammy behavior that artificially inflates engagement.
To avoid these pitfalls, it is essential to produce authentic, high-quality content that aligns with Facebook’s guidelines. Consistently reviewing and adhering to the monetization policies will help maintain your standing and reduce the risk of losing monetization privileges.
Best Practices to Follow Facebook’s Monetization Policies and Maximize Your Earnings
Success in Facebook Content Monetization comes from more than just meeting the minimum eligibility requirements. To maximize earnings and approval likelihood, creators should focus on:
- Diversifying content formats by utilizing a mix of Reels, videos, photos, stories, and text posts to engage your audience and increase monetization opportunities.
- Prioritizing original content that reflects your own creativity and voice, which tends to perform better and is favored by Facebook’s algorithms.
- Optimizing for Facebook’s preferred formats such as Reels and vertical videos, currently prioritized for discovery and engagement.
- Engaging your audience actively by encouraging comments, shares, and reactions, enhancing visibility and monetization potential.
- Posting consistently to keep your audience engaged and signal to Facebook that your page is active and reliable.
By adopting these strategies, you set yourself up for long-term monetization success. For detailed tips on how to monetize your Facebook effectively, you can visit How to Monetize Your Facebook Easily.
Understanding Insights and Earnings: How to Track Your Monetization Performance
Facebook offers a consolidated insights dashboard within the Professional Dashboard and Meta Business Suite. Here, creators can monitor revenue streams across all content formats and analyze which posts are driving the most income.
This comprehensive view allows for informed content strategy adjustments and more targeted efforts to grow earnings effectively. Regularly reviewing these insights is critical for sustained monetization growth.
Transition from Previous Programs: What Happens to In-Stream Ads and Others?
The older Facebook monetization programs, including In-stream Ads, Ads on Reels, and the Performance Bonus, will be phased out in favor of the new unified Facebook Content Monetization program. Creators will eventually be need to transition fully to the new system.
During the beta phase, joining the new program is optional, but after the transition, opting into the unified program will be necessary for continued monetization on Facebook.
How to Apply for the Breakthrough Bonus Program and Facebook Content Monetization 2025
The Breakthrough bonus program is a unique opportunity designed specifically for creators who are new to Facebook or Instagram and have never monetized on Facebook before. This program is currently only available in the US and allows eligible creators to earn bonuses for a limited time by sharing Reels on both Facebook and Instagram.
Eligibility Criteria for Breakthrough Bonus
To apply for the Breakthrough bonus program, you must:
- Be based in the US and 18 years or older.
- Have an existing presence on a third-party social account and link it during the application process or beforehand.
- Not be participating in any other Facebook monetization program.
Application Process
To apply for the Breakthrough bonus:
- Ensure you have the Facebook and Instagram apps installed on your phone.
- If using an iOS device, visit the official links provided by Facebook and follow the application steps.
- If on an Android device, use the application link available on the Facebook creators’ page.
After applying, you will be notified within a few days if you have been accepted or placed on a waitlist. Meta continues to review applications and update creators on their status.
Once accepted, your first 30 days of earning Breakthrough bonuses begin after you accept the Facebook Creator Content Monetization Terms, set up your payout account, and confirm your personal information.
Breakthrough Bonus Agency Partners
Meta collaborates with select agency partners to identify creators who may be a good fit for the program. You might receive invitations from agencies such as:
- ATTN
- Influur
- La Neta
- Nano
- Obviously
- Renoir
- Shorthand
- Studio 71
- Whalar
For more detailed information about the Breakthrough bonus program and to apply, visit Facebook’s official help page and the Breakthrough bonus application page.
Final Thoughts: How to Successfully Monetize Your Facebook Content in 2025
Facebook Content Monetization offers creators a simplified and more versatile way to earn revenue from their content. To thrive in this evolving landscape, focus on creating engaging and original content, diversify your post formats, and maintain compliance with Facebook’s policies.
We suggest filling out the official beta interest form, regularly checking your eligibility status, and using Facebook’s insights tools to optimize your content strategy.
FAQ: Facebook Content Monetization 2025
1. How do I check my Facebook monetization eligibility in 2025?
To check if you’re eligible for Facebook Content Monetization in 2025, you need to visit the Monetization Manager on your Facebook Professional dashboard or Meta Business Suite. Here, Facebook provides a clear eligibility status based on your account’s compliance with partner monetization policies, follower count, and content quality. We suggest regularly reviewing this section to ensure your page meets all current requirements, as policies may update throughout the year.
2. How can I activate Facebook content monetization on my page?
Activating monetization on Facebook requires meeting eligibility criteria first. Once eligible, navigate to the Monetization Manager, where you can apply for the Facebook Content Monetization program. You must agree to the Facebook Creator Content Monetization Terms and set up a payout account. We recommend following the step-by-step prompts carefully and using original, engaging content formats like Reels, videos, and photos to boost your chances of approval.
3. How much does Facebook pay per 1000 views for monetized content?
Facebook’s payout varies based on engagement, content type, and audience demographics, so there isn’t a fixed rate per 1000 views. Generally, earnings are calculated through a performance-based model considering views, plays, and interactions such as shares and comments. Creators with higher engagement tend to earn more. For detailed metrics on what drives payouts, you can check the insights tab in your Professional dashboard.
4. How many followers do I need to monetize my Facebook page?
While follower count is important, Facebook prioritizes content quality and engagement over sheer numbers. Typically, pages with at least 10,000 followers stand a better chance, but the key is active, authentic engagement with your audience. We suggest focusing on creating original, vertical videos like Reels, which help attract new followers and improve monetization eligibility.
5. Why am I not getting paid for monetization on Facebook?
There could be several reasons why you aren’t receiving payments: your account might have monetization restrictions or policy violations, your payout details may be incomplete or incorrect, or your content might not be meeting engagement thresholds. We recommend checking your Monetization Manager for any alerts or warnings, ensuring your payout account is properly set up, and reviewing Facebook’s content monetization policies to avoid violations.
6. How do I fix Facebook content monetization policy violations?
To resolve policy violations, first identify the specific issue by reviewing notifications in Monetization Manager. Common fixes include removing or editing content that violates community standards or monetization policies, improving originality, and avoiding reused or copyrighted material. You can appeal decisions through Facebook’s support channels if you believe the restriction was applied in error. Consistent compliance helps prevent future issues.
7. How long does Facebook monetization restriction or suspension last?
The length of a monetization restriction or suspension varies depending on the violation’s severity. Some restrictions last 7 to 30 days, while more serious or repeated violations may lead to longer suspensions or permanent removal from monetization programs. During this time, you won’t be able to earn from your content. We recommend addressing violations promptly and maintaining original, engaging content to avoid penalties.
8. How do I get approved for Facebook content monetization?
Approval depends on meeting Facebook’s eligibility requirements, including follower thresholds, engagement metrics, and compliance with monetization policies. We suggest applying only when your page consistently posts original, engaging content across multiple formats like Reels, videos, and photos. Keep your page active, interact with your audience, and ensure you follow Facebook’s guidelines carefully to increase your approval chances.
9. Can I earn money from Facebook Reels and other content formats?
Yes, Facebook Content Monetization supports multiple content formats including Reels, longer videos, photos, and text posts. Reels, in particular, are a powerful way to grow your audience and boost earnings because they have high discovery potential. We encourage experimenting with various formats to see what resonates best with your viewers while maximizing your monetization opportunities.
10. How do I set up payout and receive earnings from Facebook monetization?
Once approved for monetization, you must set up your payout account through the Monetization Manager or Meta Business Suite. Facebook supports various payment methods depending on your country, typically requiring tax and personal information for verification. After setting up, you can track earnings through the consolidated insights tab and receive payments once you reach the minimum payout threshold.
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I’m Vanshika Vampire, the Admin and Author of Izoate Tech, where I break down complex tech trends into actionable insights. With expertise in Artificial Intelligence, Cloud Computing, Digital Entrepreneurship, and emerging technologies, I help readers stay ahead in the digital revolution. My content is designed to inform, empower, and inspire innovation. Stay connected for expert strategies, industry updates, and cutting-edge tech insights.